Tracegains’ Maximizes Profitability Going Beyond Just Traceability
The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer. This mission is in now way mutually exclusive from identifying new profit opportunities. According to Gary Nowacki, CEO of TraceGains, “You can’t mine for profits until the puzzle pieces are connected. Data that has been analyzed is information. Connecting upstream supply chain activities to value chain events and downstream outcomes, (such as quality or customer satisfaction), turns data into actionable enterprise intelligence.” Profit optimization is not an accounting practice, but a sophisticated set of business analytics that organizes data from independent systems to deliver full value chain intelligence. By maintaining the complete product identity and genealogy such as inputs, suppliers, raw materials, all the way to finished goods and into retail, every critical event and attribute can be analyzed for its impact on profitability.
TraceGains’ Profit Optimizer enables businesses to find and analyze the most critical value chain connections and sources of impact. Poorly performing suppliers can be properly counseled or replaced, and adverse internal events or practices can be minimized or eliminated entirely. By correlating and analyzing previously disparate data sets in the value chain, only TraceGains makes it possible to connect upstream inputs, suppliers, and raw materials to downstream outcomes such as product quality or customer satisfaction. Companies can then coach or replace poorly performing suppliers and counteract profit-draining events within the enterprise, and also perpetuate positive practices internally and throughout the supply chain, to achieve complete profit optimization.
Brand Authentication leads to higher profits. Being able to measure and authenticate any brand and pedigree claim such as pH levels, carbon footprint, origin/terroir, organic is critical for product differentiation and pricing. With TraceGains’ authenticated pedigree data mart, business can deliver proof to the marketplace about critical brand claims, and substantiate powerful marketing messages.
TraceGains Inc.
Marc Simony, Director of Marketing
(303)682-9898
About the Author:
Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines
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